Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Bibliographic Details
Main Author: Mooij, Marieke K. de 1943- (Author)
Format: Book
Language:English
Published: Los Angeles SAGE 2019.
Edition:Fifth edition.
Subjects:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.