Males as lead characters in detergent soap commercials breaking the stereotype

Men and women have always been assigned different roles in society. Because of their biological differences, men and women have been given stereotyped roles that society has always believed to be suited to their nature. This study proposed an alternative type of detergent soap commercial using males...

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Bibliographic Details
Main Author:	Presbitero, Pamela Jean Elizabeth S. 1979- (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Santiago, Ma. Monica Regina M. (joint author.)
Format:	Thesis
Language:	English Filipino
Subjects:	Detergents > Philippines > Masculinity in advertising.