Generation MTV a study on the influence of MTV and popular music on the values and identity of Filipino youth

This research study aimed to investigate the extent of influence of popular music and MTV on the youth which are the primary audience. These two function not merely as communication mediums but teachers that inculcate values and identities of their young audience. The primary intention of this study...

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Bibliographic Details

Main Author:	Cruz, Ma. Patricia Chelo M. 1978- (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Lacson, Jose R., Jr (thesis adviser.)
Format:	Thesis
Language:	English Filipino
Subjects:	MTV > Philippines. Popular music > Philippines. Music and youth.