The Big loop a qualitative study on the unique Filipino public relations practices explored in two PR agencies using a triangulation of methods, theories and sources
The entirety of this study worked on the desire to contribute immensely to the documentation of something as dynamic and sprightly as that of a Public Relations culture or system. It aimed to capture a comprehensive picture of the local PR practice as a management function while certifying its uniqu...
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| Format: | Thesis |
| Language: | English Filipino |
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