Reaching for the sun a multi-method approach to the creative techniques and styles employed by the Adboards' 1998 Araw Values Awardees for Best Print Advertisements

This inquiry focuses on the print advertisements, particularly those that won the 1998 Araw Values Awards of the Advertising Board of the Philippines. The study is especially concerned with the different creative styles and techniques used in making of these ads. Moreover, the research also delves i...

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Bibliographic Details

Main Author:	Alto, Jhoany O. (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Manatad, Charmie G. (joint author.)
Format:	Thesis
Language:	English Filipino
Subjects:	1998 Araw Values Awards > Advertising Board of the Philippines. Creativity in advertising > Philippines.