Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts

In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...

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Bibliographic Details

Main Author:	Setias, Veronica Rainne Wamelda (Author)
Corporate Author:	University of the Philippines Diliman. College of Mass Communication
Other Authors:	San Pascual, Ma. Rosel (thesis adviser.)
Format:	Thesis
Language:	English
Subjects:	Political campaign > Philippines. 4aMarketing > Political aspect.