Plus points the effect of the use of Youscoop on the credibility of the GMA7 May 2010 Presidential election coverage on first-time voters

Plus points the effect of the use of Youscoop on the credibility of the GMA7 May 2010 Presidential election coverage on first-time voters

"This study aims to determine how YouScoop influenced first-time voters' perception of the credibility of GMA-7's coverage of the May 2010 presidential elections. Poster's New Media Theory, Shoemaker's Gatekeeping Theory and Hovland, et al's Source Credibility Theory we...

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Bibliographic Details
Main Author: Villafuerte, Virjinia Alexis Viernes 1990- (Author)
Other Authors: Canlas, Daphne-Tatiana T. (adviser.)
Format: Thesis
Language:English
Subjects:
Political campaigns > Philippines.
Television broadcasting > Philippines.
Social media > Press coverage.
GMA7 (Television station)