Beyond face value the dynamics of talent-talent manager-advertising agency-client power relations in the production of shampoo and soap television commercials

Beyond face value is qualitative study on the influential power relations that determine the employment of TV commercials talents. As the title suggests, this study literally involve examining facial and physical characteristics of commercial talents critical in their employment or shampoo and soap...

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Bibliographic Details
Main Author: Celades, Recelo Gerasmio (Author)
Other Authors: Santos, Josefina M.C (adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Mass Communication University of the Philippines Diliman 2010.
Subjects: