Services marketing integrating customer focus across the firm

Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Education 2018.
Edition:	Seventh edition.
Subjects:	Service industries > Marketing. Customer services. Marketing.