Beauty unmasked the image and portrayal of Filipino women in selected beauty soap television advertisements from 1964-2013

"The concept of beauty can be interpreted and defined in different ways depending on the individual's set of beliefs and/or philosophy. It is because of this subjectivity that the media, particularly thru advertising, is able to control, define and at times, even distort its meaning. The p...

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Bibliographic Details
Main Author: Santos, Alexandra Maria Francia P. (Author)
Corporate Author: University of the Philippines. College of Mass Communication
Other Authors: Santos, Josefina C. (adviser.)
Format: Thesis
Language:English
Published: 2014.
Subjects: