A comparative analysis of the coverage of the Philippine Star and the Philippine Daily Inquirer of the PBA teams from the Manuel V. Pangilinan and San Miguel Corporation Group of Companies vs. the other league teams

A comparative analysis of the coverage of the Philippine Star and the Philippine Daily Inquirer of the PBA teams from the Manuel V. Pangilinan and San Miguel Corporation Group of Companies vs. the other league teams

"This study sought to determine if there is a bias towards the Philippine Basketball Association teams owned by the Manuel V. Pangilinan and San Miguel Corporation group of companies in the Philippine Star and the Philippine Daily Inquirer due to a perceived advertising clout that they hold ove...

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Bibliographic Details
Main Authors: Buenaventura, Joshua Louis F. 1992- (Author), Salao, Katrina Alexandria C. (Author)
Corporate Author: University of the Philippines. College of Mass Communication
Other Authors: Katigbak, Evelyn O. (adviser.)
Format: Thesis
Language:English
Published: 2014.
Subjects:
Philippine Basketball Association (PBA).
Basketball teams in mass media > Philippines.
Basketball teams > Press coverage > Philippines.