Say "Cheesy!" a feminist analysis of the "unmasculine" male as the "other" in Greenwich's "Cheesy" commercials
"This thesis investigates how Greenwich uses a colloquial term like 'cheesy' in representing masculinities in one of its recent campaigns, the 'Cheesy" commercials series. According to research, the gender category of masculinity can be expressed in several forms, rather tha...
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| Format: | Thesis |
| Language: | Filipino English |
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2013
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