Pics or it didn't happen the influence of self-monitoring and impression management strategies on millennial yuppies' perceived success of self-presentation Allison Ilagan Laxamana, Jaslyn Samantha Regal Nicolas ; Jonalou S. Labor, adviser.

Pics or it didn't happen the influence of self-monitoring and impression management strategies on millennial yuppies' perceived success of self-presentation

This thesis examines how self-monitoring and impression management strategies play a role in the perceived success of self-presentation of Filipino millennial yuppies on Facebook. Millennial yuppies are internet-savvy individuals who are able to use Facebook to build a desirable self-presentation. M...

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Bibliographic Details
Main Authors: Laxamana, Allison Ilaga 1995- (Author), Nicolas, Jaslyn Samantha Regal (Author)
Other Authors: Labor, Jonalou S. (adviser.)
Format: Thesis
Language:English
Published: 2018.
Subjects:
Self-presentation in mass media.
Yuppies > Philippines.