Sports and entertainment marketing
Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
South-Western/Cengage Learning
2016.
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| Edition: | 4e. |
| Subjects: |