The PR professional's handbook powerful, practical communications

"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR prac...

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Bibliographic Details

Main Author:	Black, Caroline 1956- (Author)
Format:	Book
Language:	English
Published:	London Kogan Page 2014.
Series:	PR in practice
Subjects:	Public relations > Handbooks, manuals, etc. Communication in organizations > Handbooks, manuals, etc. Business communication > Handbooks, manuals, etc.