Preference of U.P. clothing technology students on the web site features and services of fashion e-tailers on Multiply.

This quantitative research identifies the factors that affect the consumer's behavior when shopping online. Also, it determined the preference of B.S. Clothing Technology students from U.P. Diliman on the Web site features and services offered by fashion e-tailers on Multiply. The information w...

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Bibliographic Details
Main Author: Velasco, Jill Ann L. (Author)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University pf the Philippines Diliman 2010.