Analyzing media messages using quantitative content analysis in research

Analyzing media messages using quantitative content analysis in research

Bibliographic Details
Main Authors: Riffe, Daniel (Author), Lacy, Stephen 1948- (Author), Fico, Frederick (Author)
Format: Book
Language:English
Published: New York Routledge/Taylor & Francis Group 2014.
Edition:Third edition.
Series:Routledge communication series
Subjects:
Content analysis (Communication)
Mass media > Research > Methodology.
Mass media > Statistical methods.