Stealth advertising the blurring of the line between advertising and program content in selected morning news public affairs TV shows

Most TV networks are commercial enterprises, existing primarily to earn profits for their owners and stakeholders.However, the airwaves are of public domain, so they are also expected to promote public interest. News and Public Affairs programs are tasked with this function, serving to inform, educa...

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Bibliographic Details
Main Author: Agulto, Eleanor Lachenal (Author)
Format: Thesis
Language:English
Subjects: