Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

Full description

Bibliographic Details

Main Author:	Wickstrom, Maurya (Author)
Format:	Book
Language:	English
Published:	New York Routledge/Taylor & Francis Group 2006.
Subjects:	Marketing. Stores, Retail > Psychological aspects. Merchandising. Consumer behavior. Brand name products. Themed environments.
Online Access:	Table of contents Publisher description