Sold on language how advertisers talk to you and what this says about you

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...

Full description

Bibliographic Details
Main Authors: Sedivy, Julie (Author), Carlson, Greg N. 1948- (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, United Kingdom Wiley-Blackwell 2011.
Subjects: