Presidential campaigning in the Internet age

Presidential campaigning in the Internet age

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Gall...

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Bibliographic Details
Main Author: Stromer-Galley, Jennifer (Author)
Format: Electronic Resource
Language:English
Published: New York Oxford University Press 2014.
Series:Oxford studies in digital politics.
Subjects:
Internet in political campaigns > United States.
Digital communications > United States.
Presidents > United States > Election.
Presidential candidates > United States.
Online Access:Available for the University of the Philippines System via Oxford scholarship online. Click here to access