A Study on the effectiveness of compliance-gaining strategies employed by retail salepeople of a big-scale department store

Bibliographic Details
Main Author:	Andres, Ahnelyn L. (Author)
Other Authors:	Leaño, Melanie M. (adviser.)
Format:	Thesis
Language:	English
Published:	Quezon City College of Arts and Letters, University of the Philippines Diliman 2010.
Subjects:	Communication in marketing. Persuasion (Psychology). Clerks (Retail trade).