Technology strategy for the automotive industry the case study of Motorix Motor Sales, Inc.
In the increasing competitiveness in the automotive industry in the Philippines, companies have changed and adopted the way they do business. Consumer markets are become more complex and more diverse. Competition has become more tight as more automotive companies and auto shops have entered the play...
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| Format: | Thesis |
| Language: | English |
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University of the Philippines Diliman, Quezon City
Technology Management Center
2007
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