Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Bibliographic Details
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Format: Book
Language:English
Published: New York Routledge 2014.
Edition:Fourth edition.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.