Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

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Bibliographic Details

Main Authors:	Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J. 1954- (Author)
Format:	Book
Language:	English
Published:	Los Angeles, California SAGE 2013.
Series:	SAGE advanced marketing series
Subjects:	Campaign management. Marketing.