Information technology strategies how leading firms use IT to gain an advantage

Information technology strategies how leading firms use IT to gain an advantage

The focus of this text is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies.

Bibliographic Details
Main Author: Rapp, William V.
Format: Electronic Resource
Language:English
Published: New York, Oxford Oxford University Press 2011.
Subjects:
Information technology > Management.
Business > Data processing.
Strategic planning.
Information technology > Management > Case studies.
Business > Data processing > Case studies.
Strategic planning > Case studies.
Online Access:Available for University of the Philippines System via Oxford Scholarship Online. Click here to access