Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

Bibliographic Details
Main Author: Mohr, Jakki
Other Authors: Sengupta, Sanjit, Slater, Stanley
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall c2011.
Edition:3rd ed.
Subjects:
High technology industries > Marketing.