Services marketing an interactive approach

Services marketing an interactive approach

Bibliographic Details
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. 1950- (Author), John, Joby 1957- (Author)
Format: Book
Language:English
Published: Australia South-Western/Cengage Learning [2014]
Edition:Fourth edition; International edition.
Subjects:
Interactive marketing.
Service industries > Marketing.
Service industries > Management.