Mass customization an exploration of European characteristics
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, an...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic Resource |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
[©2011.]
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| Series: | SpringerBriefs in Business
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| Subjects: | |
| Online Access: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |