Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...

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Bibliographic Details

Main Author:	Mizrahi, Janet
Corporate Author:	IG Publishing
Format:	Electronic Resource
Language:	English
Published:	New York Business Expert Press 2010.
Series:	Corporate communication collection IG library
Subjects:	Business writing. Communication in marketing. Public relations. Electronic books.
Online Access:	Available for University of the Philippines System via IG Library. Click here to access