An overview of the public relations function

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Bibliographic Details

Main Author:	Bowen, Shannon A.
Corporate Author:	IG Library
Other Authors:	Rawlins, Brad, Martin, Thomas R.
Format:	Electronic Resource
Language:	English
Published:	New York Business Expert Press 2010.
Series:	Public relations collection IG library
Subjects:	Corporations > Public relations. Public relations. Public relations > Management. Business ethics. Electronic books.
Online Access:	Available for University of the Philippines System via IG Library. Click here to access