Services marketing integrating customer focus across the firm

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	English
Published:	New York McGraw-Hill Irwin c2013.
Edition:	6th ed.
Subjects:	Service industries > Marketing. Customer services. Marketing.