Fashion and social media marketing a descriptive study of fashion advertising media in the age of Web 2.0

Fashion and social media marketing a descriptive study of fashion advertising media in the age of Web 2.0

ABSTRACT From traditional media platforms, such as print and television ads, advertising has evolved to accommodate new channels. Social Media, through fashion blogs and networking platforms like Facebook, has led to a phenomenon called Social Media Marketing. This has affected how fashion is adver...

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Bibliographic Details
Main Author: Occenola, Pauline Gel C.
Other Authors: Sarmiento, Ma. Alicia A.
Format: Thesis
Language:English
Published: Quezon City UP College of Home Economics 2012.
Subjects:
Fashion merchandising > Philippines.
Advertising > Fashion > Philippines.