Gender differences in consumer search behavior of mobile phones a study of selected UP college students
This is a qualitative study with a phenomenological perspective, which sought to describe the product information search process, both the internal and external search behavior of selected male and female undergraduate students. The 30 respondents were selected given the criterion that they have alr...
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| Format: | Thesis |
| Language: | English |
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Quezon City
UP College of Home Economics
2011.
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