Technological innovation in the Philippine advertising industry

Technological innovation in the Philippine advertising industry

Bibliographic Details
Main Author: Zamora, Elvira A.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c1997
Series:UPCBA discussion paper : no.97-02
Subjects:
Advertising industry > Philippines > Technological innovation.
Marketing > Philippines > Technological innovation.