Modelling shampoo brand choice in Metro Manila

Modelling shampoo brand choice in Metro Manila

Bibliographic Details
Main Author: Gutierrez, Ben Paul B.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c2010.
Series:UPCBA professorial chair lecture no.10-10
Subjects:
Consumer behavior.
Consumers' preferences > Mathematical models.
Brand choice > Mathematical models.
Motivational research (Marketing) > Mathematical models.