Market-driven management strategic and operational marketing

Market-driven management strategic and operational marketing

Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933-
Other Authors: Chumpitaz, Ruben, Schuiling, Isabelle 1962-
Format: Book
Language:English
Published: New York Palgrave Macmillan 2007.
Edition:2nd ed.
Subjects:
Marketing > Europe.
Marketing > Europe > Management.
Online Access:Table of contents only