A semiotic reading of fashion advertisements in the lifestyle format
Fashion advertising heavily exploits brand imaging by marketing illusions rather than commodities. This study aimed to deconstruct selected fashion advertisements in the lifestyle format,a format that depicts a personality, product, and setting, all engaged in an activity. While promoting specific...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines
2009.
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