The clothing quality consciousness of a selected group of male and female UP HRA students.
The consumer behavior of quality consciousness in the selection of specific outwear items before purchase is studied with sex as a variable. Questionnaires were given to 48 female and 27 male junior and senior UP HRA students to determine the degree of quality consciousness of the subjects. The degr...
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| Format: | Thesis |
| Language: | English |
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1991.
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