Should Rowena venture into the production of bigger sizes than what the store is presently carrying a market study on an expansion project of an existing retail store
This market study concerns a retail store that is planning to venture into a new line. It focused on a specific target market which are composed of women who find the present sizes too small for them. Necessary information was needed to determine the viability of the project. The first step was to q...
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| Format: | Thesis |
| Language: | English |
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1991.
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