Information sources of children (ages 5 to 12) in consumer decision making
This study aims to obtain data on the information sources of children age 5 and 12 specifically their internal and external information sources regarding frequent and infrequent purchases. A cross-sectional survey based on a 2 x 2 x 2 factorial design, with two age groups (age 5 and 12), two levels...
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| Format: | Thesis |
| Language: | English |
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2004.
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