Marketing research an applied approach

Bibliographic Details
Main Author:	Kinnear, Thomas C. 1943-
Other Authors:	Taylor, James R. (James Ronald) 1938-
Format:	Book
Language:	English
Published:	New York McGraw-Hill c1983.
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing research. Marketing > Management.