Analyzing media messages using quantitative content analysis in research

Analyzing media messages using quantitative content analysis in research

Bibliographic Details
Main Author: Riffe, Daniel
Other Authors: Lacy, Stephen 1948-, Fico, Frederick
Format: Book
Language:English
Published: Mahwah, N.J. Lawrence Erlbaum 2005.
Edition:2nd ed.
Subjects:
Content analysis (Communication)
Mass media > Research > Methodology.
Mass media > Statistical methods.