Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

Bibliographic Details
Main Author: Daymon, Christine 1952-
Other Authors: Holloway, Immy
Format: Book
Language:English
Published: London Routledge 2002.
Subjects:
Corporations > Public relations > Research > Methodology.
Public relations > Research > Methodology.
Marketing research > Methodology.
Qualitative research.