The reactive viewer a review of research on audience reaction measurement

The reactive viewer a review of research on audience reaction measurement

Bibliographic Details
Main Author: Gunter, Barrie
Other Authors: Wober, J. M. (J. Mallory)
Format: Book
Language:English
Published: London J. Libbey c1992.
Series:Television research monograph
Subjects:
Television viewers > Attitudes > Research. > Great Britain.
Television programs > Public opinion. > Great Britain.
Public opinion > Great Britain.