Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing

Bibliographic Details
Main Author:	Hollander, Stanley C.
Other Authors:	Germain, Richard
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. NTC Business Books c1992.
Subjects:	Market segmentation > History. > United States. Advertising > History. > United States. Marketing > History. > United States. Youth as consumers > History. > United States.