Advertising in America the consumer view

Bibliographic Details
Main Author:	Bauer, Raymond Augustine 1916-
Corporate Authors:	American Association of Advertising Agencies, Harvard University. Graduate School of Business Administration. Division of Research
Other Authors:	Greyser, Stephen A., Kanter, Donald Lucky 1925-, Weilbacher, William M.
Format:	Book
Language:	English
Published:	Boston Division of Research, Graduate School of Business Administration, Harvard University 1968.
Subjects:	Advertising > Psychological aspects. Consumers > United States.