Hospitality sales and advertising

Hospitality sales and advertising

Bibliographic Details
Main Author: Abbey, James R.
Corporate Author: American Hotel & Motel Association. Educational Institute
Format: Book
Language:English
Published: Lansing, Mich Educational Institute, American Hotel & Motel Association c1998.
Edition:3rd ed.
Subjects:
Hospitality industry > Marketing.
Advertising > Hospitality industry.
Market segmentation.