A survey on consumer perception on the implementation of the new design strategy of McDonald's fast food outlets
As early as 2003, McDonald's has started to renovate and construct its fast food outlets with a design that coincides with its "Rolling Energy" branding campaign. This global ad campaign promises to give McDonald's a fresh new look, appropriate to the changing lifestyle of its ta...
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| Format: | Thesis |
| Language: | English |
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2007.
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