The Science of advertising, book 1.
It is intended to give the student a working knowledge of how advertising fits in the marketing mix. In book 1, you will see the side of advertising that is carefully studied, measured and monitored - this is the laboratory part of advertising.
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Pasig City
Anvil Pub.
c2000.
|
| Subjects: |